CHAPTER 1 THE PROBLEM AND ITS SCOPE INTRODUCTION
Rationale of the Study A resort is a place used for relaxation or recreation so people tend to seek for it during holidays or vacations. Generally, a resort is run by a single company, which attempts to provide for all or most of a vacationer's wants while staying there, such as such as food, drink, lodging, sports, entertainment, and shopping. There are three kinds of management involved with resorts: Front-of-House Management, Heart-of-House Management I, and Heart-ofHouse Management II. Heart-of-House Management refers to managing the resort areas that support front-of-house operations. This type of management deals with the physical plant, ground, energy, accounting, and purchasing functions of a resort hotel . These support areas is critical to the successful operation of a resort hotel, but great care is taken to keep the guests from seeing this aspect of the facility to ensure higher levels of guest satisfaction. The way to Punta Engaño, Lapu-Lapu has its share of problems in tourism industry. Alt Althoug hough h the numbe umberr of touri ourist stss visi visiti ting ng the the coun countr tryy has has incre ncreas ased ed ever everyy year year,, accommodations for hospitality industry has never stopped developing and growing. Tourism and Hospitality is a major service industry and the key for business is to ensure repeat custom, consumer loyalty and profitable, long term business survival to focus on the unique customer bases. This study, has determined us to make our service unique for tourist. The growth of this proposed sector is evident as to the tourists who rarely spend money, those who want to get away for a relaxing break with all the trimming, one who wants to experience 1
a wide range of sceneries or culture, some religious and educational institutions that are engaged in varied activities like seminars that require the use of accommodation facilities we have. In fact, hotels and pension houses are rendering function rooms for social, religious, and academic gatherings. Lapu-Lapu City has been the places were hotels or resorts are mostly located due to its beautiful ambiance where we can develop any accommodations chosen to be visited by tourist or local people. This place is the most preferred by people to chill, relax and to stay for a little while in a hotel or resort because it is far from the heart of Cebu City’s pollutions and problems. However, one constraint is the competitors in the site to develop this proposed resort. As for this study, we are trying to focus on the things that make tourists attracted and make them the firsthand purpose of the study is to give more accommodations for tourists and locals who want to loosen all the pressures or stress. As we all know, a lot of people are travelling to and fro and many foreigners are migrating in the Philippines so we demand more places for them to be accommodated. There are things that need to be given attention especially those potential problems the competitors around the site, but through the facilities planned, we have come up with some unique recreational activities that give attraction to people and the high quality service that will exceed customer’s expectations for products, the nature of services they receive and personal interaction during the delivery to create profit for the organization. Function of Resorts and other accommodation facilities A resort is sometimes called a destination resort. This is a common usage when the facility provides food, drink, lodging, sports, entertainment, and shopping within the facility so that customers have no need to leave the facility once they arrive. Theoretical Background 2
a wide range of sceneries or culture, some religious and educational institutions that are engaged in varied activities like seminars that require the use of accommodation facilities we have. In fact, hotels and pension houses are rendering function rooms for social, religious, and academic gatherings. Lapu-Lapu City has been the places were hotels or resorts are mostly located due to its beautiful ambiance where we can develop any accommodations chosen to be visited by tourist or local people. This place is the most preferred by people to chill, relax and to stay for a little while in a hotel or resort because it is far from the heart of Cebu City’s pollutions and problems. However, one constraint is the competitors in the site to develop this proposed resort. As for this study, we are trying to focus on the things that make tourists attracted and make them the firsthand purpose of the study is to give more accommodations for tourists and locals who want to loosen all the pressures or stress. As we all know, a lot of people are travelling to and fro and many foreigners are migrating in the Philippines so we demand more places for them to be accommodated. There are things that need to be given attention especially those potential problems the competitors around the site, but through the facilities planned, we have come up with some unique recreational activities that give attraction to people and the high quality service that will exceed customer’s expectations for products, the nature of services they receive and personal interaction during the delivery to create profit for the organization. Function of Resorts and other accommodation facilities A resort is sometimes called a destination resort. This is a common usage when the facility provides food, drink, lodging, sports, entertainment, and shopping within the facility so that customers have no need to leave the facility once they arrive. Theoretical Background 2
The Product Life Cycle (PLC) Theory proposes that most products progress through various stages of development. Example is the Vacuum Cleaner. Many will not last long as the vacuum cleaner because they become superseded by new innovation and products, such as happened with the Typewriter, and VHS. The First Stage is the Introduction of a new product, either a complete resort or a new attraction within it, bringing it to the attention of the public and in particular and in intended target markets. The Second Stage is the trial of the new product, which is usually undertaken by the more adventurous and inquisitive members of the society. It is upon their recommendation that others really notice the new product and begin to try it out. The Third Stage is the adoption phase and represents whether a product will be successful or not, because it is only at this stage that sufficient business volume will be generated to cover initial development costs. The Fourth Stage is a saturation of the market, meaning that in some cases one sale or experience is enough for most people (movie or bungee jump) or in other cases one purchase satisfies for many years (house, university degree). The Fifth Stage is represents a decline in production, as the market now depends on replacement (repeat visit) or the arrival of new consumers via new household group (new international markets). (Peter Murphy, Murphy, 2008:38) Resorts are either destination resort or nondestination resorts. The difference depends on how far the resort is from its primary market; how visitors reach the resort; and the patterns of stay-how many times a guest visits, how long the stay is, and the quality of the setting. 3
Destination resort tends to be at least several hundred miles from the market. Visitors tend to fly rather than drive there and visit once a year for one to two weeks. Further, Further, the resorts are located at places attractive enough to entice people to travel large distances to get there. Nondestination resorts tend to be within a two to three-hour drive of the primary market. Guest arrives by car, visit more frequently, and stay three to four days each time. As a result, destination resorts have higher ratio of hotel rooms to second homes than do regional resorts. (Robert Christie Mill, 2008:8-9)
The approach to tropical resort design presented in this plan is an environment-friendly one. It draws a picture of an eco-resort in the tropics which offers a ‘tropical experience’ to visi visito tors. rs. Such Such as a resor resortt makes makes only only a mini minima mall impac impactt on the the envi enviro ronm nmen entt with withou outt compromising guest’s comfort and safety. It can also be an economically viable alternative to typical air-conditioned structures. The eco-resort has to draw on and blend with the local natural and cultural environments by employing principles of Environmentally Sustainable Design (ESD). It must minimize use of energy inputs are required, it should utilize the renewable resources of sun, water and wind. It also has to make minimal impact on the environ environmen mentt by limiti limiting ng waste, waste, emissi emissions, ons, pollut pollution ion and other other undesira undesirable ble effect effectss of its operation. In every board terms, the impact that the resort will make on the environment can be deriv derived ed from from solu solutition onss adop adopte ted d for: for: ener energy gy and and wate waterr supp supply ly,, disch discharg arge e of waste waste and and emissions, construction technology and materials used in buildings and infrastructure and direct human impacts through daily activities on the site. (http://books.google.com.ph/books? id=p4C74ENPDcYC&printsec=frontcover& 4
dq=resort+planning&hl=tl&ei=hsg2TYqrFMjwrQersZ36Ag&sa=X&oi=book_result&ct=result&r esnum=3&ved=0CDIQ6AEwAg#v=onepage&q=resort%20planning&f=false)
THE PROBLEM
Statement of the Problem:
5
This study determines the feasibility of establishing a resort, Tsunami Beach Resort, located in Punta Engaño, Lapu-Lapu City. This study aimed to:
1.) Reduce the training costs. 2.) Determine the feasibility of the project in terms of the following aspects: a. Marketing. b. Technical. c. Financial. d. Organization and Management; and e. Socio-Economic. 3.) Find an alternative solution against weather conditions that can affect our recreation services. 4.) Improve our sales and services against other competitors. 5.) Propose a Business Implementation Program.
Significance of the Study This study can help us students know how to plan and make our own business. It is significant because it gives us the ideas on how to plan and organize our own company. We can learn about the thing that has to be done in putting up a business like the Tsunami Beach Resort. This field of study might be difficult to make a study but if we try to make it, we will have the thought and ideas as to what will be the best things to do.
6
This study is useful as of our present time today. Many people love or like to spend vacations, and aside from that they consider vacation as a good thing for their health and are one of the compelling reasons to pamper self. For a brief moment, it can escape them from the time pressures of the modern era and rediscover the joy of a less regulated lifestyle. This study will encourage and motivate people to travel and have a vacation on a resort because we are more likely unwind, relax, and put anticipated threats out of our minds. An example for this will be; taking time away from work is no longer viewed as a luxury, but a necessity for stress management and good mental health. It will also serve as basis in the study of developing the areas particular to beach resorts improve people’s attraction and is more likely to experience to find if it can give satisfaction to their wants, needs, and demands and indulge the things that was developed. This study can help boost the proposed beach resort to develop an effective and efficient way in managing things decently and in order especially in related to organizing activities. Through this study, students will become aware of how things should be done or manage things properly. On how things work in the hospitality industry, in dealing guests with their needs, wants, and demands to satisfy them. Aside from that this will help in future proposals for things to be developed in particular areas. The results of this study will provide some insights and information on how they know their study was really focusing to the guest’s satisfaction giving them the best quality of our management. RESEARCH METHODOLOGY
Research Environment 7
The Tsunami Beach Resort is located in Punta Engaño, Lapu-Lapu City just 7 kilometers away from Mactan Domestic-International Airport.
Illustration 1 Map of Mactan Island
Research Respondents The respondents of the study will help the researchers get information about the operation of Tsunami Beach Resort in Mactan Island. These respondents are the 8
Students, Tourists, Visitors, Local Citizens and other people who love to travel and spend their time in resorts.
Sloven’s Formula: n=
N 1+ N (e²)
Given: n= sample size N= total population = 58 e²= margin for error = (0.05)² Solution: n=
N 1+ N (e²)
n=
58 1+58(0.05)²
n=
58 1+58(0.0025)
n=
58 1.145
n = 50
Research Instrument
A descriptive analysis is designed to measure feasibility for the market establishment of Tsunami Beach Resort. Questionnaires were used to examine if the 9
study is feasible. These served as an overview of the next phase for the continuous development of Tsunami Beach Resort. The questionnaires would show profitability, marketability and an opportunity of the studied service. Research Procedure
Gathering of Data. The study utilized questionnaires which were given to 50 respondents and they were asked to answer the set of questions prepared by the researchers and gathered information from the respondents. The researchers then tallied all the necessary data and made a table out of the information gathered. Treatment of Data. This business research focuses on the feasibility study that requires certain facts and data. In order to get statistical data, the researchers distributed questionnaires to conduct a research why the researchers study this and would be able to know the good quality of food, accommodation and other services. The researchers have to survey the people to know the strategic ways of this business and what is really important of this kind of study. Parameters like age, occupation, income, educational attainment and geographical location would be needed in order to know who and where the target market is.
DEFINITION OF TERMS Resort - is a place for holidaying or vacationing. A resort can commonly refer to two
specific but similar places: towns in which tourism or vacationing is a major part of the local activity but are usually not run by a single company (for example Aspen, 10
Colorado) and vacation centers, usually run by a single company, which attempt to provide for all or most of a vacationer's wants while staying there (for example Walt Disney World Resort). At a minimum, most inclusive resorts include lodging and scenic views; many also include unlimited food, drink and entertainment as well.
Tsunami -a very large ocean wave caused by an underwater earthquake or volcanic
eruption Thai massage- this massage originated in India over 2500 years ago. The theoretical
basis for this style of bodywork is the existence of the Òenergy bodyÓ which includes 72,00 ÒsenÓ or energy lines through which life force flows. Through compressions, pressure on specific points and stretches to release blockages, a free flow of energy is restored. Thai massage is performed on a futon over clothing. No oil or lotion is used. This is one of the world's oldest healing modalities. It is a blend of massage, acupressure, energy work, and gentle yoga stretches. Benefits from a session may include: releasing tight joints, stretching muscles, increasing range of motion, and reducing stress. Procurement - can be defined as the purchase of merchandise or services at the
optimum possible total cost in the correct amount and quality. Elite Guest - a group or class of persons or a member of such a group or class,
enjoying superior intellectual, social, or economic status Recreation - refreshment of one's mind or body after work through activity that amuses
or stimulates 11
Kayaking - an Inuit or Eskimo boat consisting of a light wooden frame covered with
watertight skins except for a single or double opening in the centre, and propelled by a double-bladed paddle. Ranks- a relative position in a society. -An official position or grade: -A relative position or degree of value in a graded group or high or eminent
station or position Radical - relating to or characteristic of the basic or inherent constitution of a person or
thing. Motor sports - are the group of sports which primarily involve the use of motorized
vehicles, whether for racing or non-racing competition. Motorsport refers to motorcycle racing specifically and includes off-road racing such as motocross and MotoGP. Trimming - a decorative accessory or additional item Filter - any substance, as cloth, paper, porous porcelain, or a layer of charcoal or sand,
through which liquid or gas is passed to remove suspended impurities or to recover solids. Safety mediums - a means or instrumentality for storing or communicating information. CHAPTER 2 PRESENTATION, INTERPRETATION, ANALYSIS OF DATA
This chapter presents the tabulated responses of 50 respondents according to their preferences, wants, need and demands. 12
Table 1 Respondents’ Preferred Type of Room
Type of Room Standard Room Deluxe Room Suite Room
Rank 3 2 1
Frequency 6 13 31
Total 50 Table 1 show that most respondents wanted to stay in a suite room. Sixty-two percent of them accounted the suite room as the most preferred type. This is an indication that people wanted to experience the most luxurious room available even without knowing the cost/price. Table 2 Respondents’ Preferred Facilities
Facilities Rank Frequency Percentage (%) Tsunami Pool 4 4 8 Restaurant or Snack Bars 3 9 18 Room-to-Rest 2 11 22 Recreational Beach Area 1 26 52 (Jet ski, Parasailing) Total 50 100 Table 2 shows that respondents primarily prefer to look into recreational facilities. Although they preferred the most luxurious room type, the rooms itself only come second on the list of preferred facilities. It was surprising that the supposed main attraction, which is the Tsunami Pool, chosen as the least preferred. Table 3 Respondents’ would like to receive during their stay
Welcoming Gift Complimentary Juice Drink ( Four Seasons) Bouquet of Flowers ( Holland Tulips, Roses) Filipino Food Delicacy
Rank 4
Frequency 8
Percentage (%) 16
3
9
18
1
18
36 13
(Suman, Bibingka) Free use of Sauna for 1 hour
2
15
30
Total 50 100 Table 3 shows that a number of people in a population wanted to receive Filipino Delicacy during their stay as a complimentary add-on. With 18 participants opting to be given the delicacy, it ranked first among the other items. Typical love for local food was manifested. In addition, respondents were inclined to take the opportunity of experiencing something unordinary such as sauna. Table 4 Respondents’ Preferred Breakfast
Kinds of Breakfast American Breakfast Continental Breakfast Filipino Breakfast Others
Rank 2 3 1
Frequency 19 10 21
Percentage (%) 38 20 42
Total 50 100 Table 4 shows that a number of people preferred to have Filipino food for breakfast instead of the American and the Continental breakfast. Forty-two percent of the respondents of the respondents chose Filipino breakfast, thirty-eight percent preferred American breakfasts and the remaining twenty percent wanted Continental breakfast. It was evident that because respondents are Filipinos, Filipino breakfast made it as the top on the list. Table 5 Respondents’ would like to receive on their fourth time visit
Freebies
Rank
Frequency
Percentage (%)
14
Gift Certificate Free membership card 1 night free stay Planner
3 2 1 4
6 16 27 1
12 32 54 2
Total 50 100 Table 5 shows that a number of people wanted to receive a free one-night stay during their fourth time of visit and gaining a frequency of 27 votes and 54% votes. This means that people are after the practicality of saving money by choosing the best offer.
Table 6 Time for Candle Light Dinner
Time
Rank
Frequency
6 pm 7 pm 8 pm 9 pm Total
4 1 3 2
6 25 8 11 50
Percentage (%) 12 50 16 22 100
Table 6 shows that a number of people in a population preferred to have their candle light dinner at 7pm in the evening with the frequency of 25 and 50% votes that rank number 1. It means that people like to have their candle light in the when the sunset in.
Table 7 Respondents’ Preferred Drinks
Kind of Drinks
Rank
Frequency
Percentage (%) 15
Fruit Juice (Mango, Orange, 1 26 52 Pineapple, Apple) Cocktail Drinks ( Piña 2 16 32 Colada, Margarita) Tea ( Traditional, Flavored, 4 1 2 Classic) Coffee ( Brewed, Café 3 7 14 Americano, Espresso) Total 50 100 Table 7 shows that a number of people in a population preferred to receive a complementary Fruit Juice with a vote form 26 people and 52% in total votes that rank number 1. This means that people chose to be healthier.
Table 8 Number of Discount Percentage a Respondent would like to have
Discount Percentage 3 % for 2 days 5 % for 2 days 8 % for 5 days 10 % for 7 days
Rank 3 1 4 2
Frequency 2 36 1 11
Percentage (%) 4 72 2 22
Total 50 100 Table 8 shows that a number of people would like to have discounts of 5% for only 2 days with 36 votes from the respondents and gaining 72% total and ranking number 1. This means that they like to get discounts in a certain number of time.
Table 9 Respondents’ Preferred to avail on the month of December
Special Freebies
Rank
Frequency
Percentage (%) 16
Special gift pack from 2 20 40 Tsunami Beach Resort Bonus points in membership 3 3 6 card (for members only) Free lunch coupon in 1 27 54 Tsunami Beach Resort Restaurant Total 50 100 Table 9 shows that a number of people preferred to get a free lunch coupon in the month of December that rank number 1 and have 27 votes from the respondents and 54% in total. It means that people really like to spend their holiday with free foods and drinks.
Table 10 Respondents’ Preferred Extra Amenities
Extra Amenities Have a PC inside the room for privacy Computers are located in a specific place/ area of the resort Others
Rank 1
Frequency 37
Percentage (%) 74
3
5
10
2
8
16
Total 50 100 Table 10 shows that a number of people preferred to have a PC inside their room and gaining 37 votes and 74% in total that rank number 1. This means that people nowadays are into computer for extra luxury.
Table 11 Respondents’ Preferred Mode of Payment
Mode of Payment
Rank
Frequency
Percentage (%) 17
Credit Card Company Incentives Cash Cheque
2 4 1 3
17 1 27 5
34 2 54 10
Total 50 100 Table 11 shows that people preferred to pay through Cash that rank number 1 and gaining 27 votes from the respondents and 54% in total. This means that Cash is still convenient and easy to use as a Mode of Payment.
Table 12 Respondents’ Preferred Season of Staying in our Resort
Season Lenten Season Summer Yuletide Season Uncertain Dates
Rank 4 1 3 2
Frequency 1 41 2 6
Percentage (%) 2 82 4 12
Total 50 100 Table 12 shows that people preferred to stay in our Resort at Summer Season with 41 casted votes from the respondents and 82% in total. This means that people really want to celebrate their vocation stay during summer.
Table 13 Respondents’ Preferred Process of Reservation
Booking Reservation
Rank
Frequency
Percentage (%) 18
Online Reservation 1 Walk-in Reservation 3 Through phone call 2 reservation Others 4 Total Table 13 shows that people preferred to process their
32 3 15
64 6 30
0 0 50 100 reservation through Online with 32
casted votes and gaining number 1 rank with 64% in total. It means that people want to book online because it’s convenient, fast and they will be ensured to have a room.
Table 14 Respondents’ Preferred Transportation
Transportation Rank Frequency Percentage (%) Shuttle Bus to/from airport for 2 16 32 free when booking was made Private car for picking up you 1 33 66 to/from airport but with payment Use airport taxi 3 1 2 Total 50 100 Table 14 shows that people preferred private car transportation from/to Airport to/from our resort with 33 votes and 66% in total that ranks number 1. This means that people want to be escorted by a private car because it has privacy and convenient.
Table 15 Respondents’ Preferred Service during Special Events (wedding, birthdays, debut)
Types of Service
Rank
Frequency
Percentage (%) 19
Table D’hôte A la Carte Others
2 1 3
Total
22 26 2
44 52 4
50
100
Table 15 shows that people preferred to have their special occasion in an A la Carte food setting with 52% total and 26 votes gaining a number 1 rank. This means that A la Carte is very attractive to the guest because it is convenient and hassle-free.
CHAPTER 3 MARKETING STUDY
20
This chapter presents the description, pricing, and promotion of our services that are offered. This is the list of our competitors around our site, market demand and sales strategy. Table 16 Service Description Name of Service
Uses of Service
Major user of the Service
Accommodation
a temporary residence of a Stay in Guest guest who wishes to stay in the resort Laundry/ Dry Cleaning for guests who wish to wash Stay in Guest their clothes and clean Dining Facilities Guests Guest can enjoy our foods in Walk-ins and stay in our restaurant Banquet/function rooms, for wedding, birthdays, theme For NGO's, Group of people GO's, Celebrants parties, team building, congress, seminars, conference and other events Business Center, business for business operation, For negotiation and guest in photocopy, facsimile machine other, transactions and others (businessmen) Massage/Spa to relieve stress and Guests, ages 18 above relaxation Souvenir/gift/convenience for personal needs of the Stay in guest and walk ins, shop guest, fashion accessories, children, adults and others beach wears Pool Bar Foreign Exchange Currency Wifi Access Parking Facilities Concierge
for non-alcoholic and alcoholic beverages to convert foreign bills into peso business and social communication for guest to park their vehicles Restaurant reservations, arranging for spa services, recommending night life hot spots, booking transportation (limousines, airplanes, boats, etc.), procurement of tickets to special events and assistance for various
Guest age 18 yrs and above Foreign Guests (USD, EUR, GBP, JPY, CAD, AUD) Guests with laptop, phone and cell phone with wifi access Guests with vehicle stay in Guests
21
arrangements and tours to local attractions. Water Sports Adventure Man made wave pool, surfing, Scuba diving, snorkeling, Island Hopping, Fish Feeding
for recreation, fun and adventure for recreation, fun and adventure
adventurous guests adventurous guests
Table 16 shows different types of facilities in our hotel and their services that cater the needs of the guests.
Table 17 Service Pricing Services
Accommodation * Standard * Deluxe * Suite
Prices
Php 5,500 Php 8,500 Php 10,500 22
Laundry/ Dry Cleaning * Wash, dry, fold * Wash, dry, press * Dry cleaning -minimum charge * Press only * Drying only
Dining Facilities * Complete Dining Set (20 pax) Banquet/function rooms * Function Rooms for 100 pax * Grand Convention 800 pax Business Center * Printing * Meeting Room * Internet Massage/Spa * Body Massage * Foot Massage * Sauna Room * Swedish Massage * Thai Massage Souvenir/gift/convenience * Gift Items *Convenience Pool Bar * Liquor Drinks * Cocktails * Food items Foreign Exchange Currency *USD *Canadian Dollar Wifi Access
Php 23/kilo Php 46/kilo Php 100 Php 15/kilo Php 15/kilo (dry weight) Php 12,000 Php 30,000 Php 105,000 Php 20.00 Php 350/ hour Php 30/hour Php 90 half hour, Php 150 1hour Php 60 half hour, Php120 1hour Php 190 / hour Php 160 1 hour Php 160 1 hour Php 80-450 Php 20-1,000 Php 100/ shot Php 120 Php 120 Php 43 Php 43.43 Php 250
23
Parking Facilities * 1 hour * 2 – 5 hours Concierge * Shuttle * Luggage Deposit Water Sports Adventure
Php 25 Php 75 Php 500 Php 100
* Man made wave pool * surfing, * Scuba diving * snorkeling * Island Hopping * Fish Feeding
Php 80/person for outside guest Php 150 Php 2,500 Php 150 Php 4,500 Big boat, Php 2,500 Small boat Php50 Wine Php 90/glass Pizza 25” Php 2,278.12
Restaurant *A la Carte
Adobo Php 150 Carbonara Php 120 Desserts Php 90 Soups Php 60 Rice Php 55.22 Wine Php 1,923.89/bottle Fruit Juices Php 90/glass
*Table d’ hote
Adobo Php 180 Carbonara Php 150 Desserts Php 150 Soups Php 60 Rice Php 40 Table 17 shows the different prices of our product and services.
Table 18 24
Service Promotion Advertisement
Details
Book now and avail 10 percent discount in all rooms* and 10 percent discount in recreation services** Media (Television) *Standard, Deluxe, Suite Rooms. **Jetski, Speed boat, Parasailing, Kayaking, Scuba Diving. ***Food is not included Stay for 5 consecutive nights and get FREE** room* on the 6 th day Website
*Suite Rooms only
Php 10,500 *Other Promos and Discounts does not apply **Food, Spa, Recreation is not included. Apply and Register our Tsunami Membro! Flyers
10% off for one night stay only (check in time 2:00pm-check out time 12:00noon). For minimum of two nights stay, get 15% discount on the first night with free Filipino breakfast and get 20% discount on the succeeding nights with free breakfast. Holiday Fever! 20% Off in all rooms from May 1 to May 30, 2011
Travel Agencies *Other Promos and Discounts does not apply **Food, Spa, Recreation is not included. Holiday Blowout! 20% Off in all Packages from July 1 to July 30, 2011 Media (Radio)
DOT
*Wedding, Baptism, Birthday, Company Celebration, Group Celebration, Reunion Avail 20% Discounts on all Recreation Services and Facilities when you book from June 1 to June 15, 2011. *Food, Spa and other promotions are not included.
Table 19 Office Location Guidelines 25
Guidelines
Market Raw Materials
Transportation
Specification
Urban Areas Available
Accessible Route
Labor
Skilled Professional/ Unprofessional
Utilities
Source of Water and Electricity
Community Site
Urban Area Punta Engaňo, Mactan, Lapu-lapu City, Cebu
International & Local Tourists Freedom/Taboan Market GT Express (from SM- PUSOKPUNTA ENGANO) Free shuttle from PUNTA ENGANO to the RESORT 4-Year College Graduate 2-Year Vocational Graduate MECO MCWD Punta Engano, Mactan, Lapu-lapu City, Cebu Owned Property Land
Table 20 List of Competitors Competitor
Offers
26
Shangri-La Mactan Resort and Spa
They have great services & facilities and offer comprehensive range of services. Water Motorsports and Non-motorized vehicles for their recreation. Scuba Diving, Snorkeling and Parasailing. Refreshing Environment. Great pools Wide Golf Club Panoramic View of the Mactan Channel
They provide all-kinds of equipments for businesses and have many conference rooms. WiFi is absolutely free for both guest and visitors. Water Sport both Motorized and Nonmotorized. Privileges for Elite Guests or Businessmen.
Business Centre
Be Resort
Water Sports (motorized and non-motorized) and it’s cheaper than the other hotels yet very elegant. Free WiFi in the lobby. Panoramic View of the Mactan Channel. Perfect for groups discounts. State-of-the-art Steam Room. Water Sports (motorized & non-motorized) Parasailing and Scuba Diving Popular for their unique Pink color. Free WiFi in some Rooms. Panoramic View of the Mactan Channel. Tallest Hotel in Mactan Island.
Hilton
Table 21 Market Demand Gender Occupation Salary
Female, Male, Homosexual Student, Businessmen, Professional, Tourists Php 10,000 (students) Php 27
Age Religion
50,000 (businessmen) Php 50,000 (Tourists) Children 1-12, Teenager 13-17, Adult 18-64, Senior Citizen 65+ Catholic, Non-Catholic, Muslim, others
Table 22 Sales Strategy Name of Strategy
Details
Inclusions
28
Book now and avail 10 percent discount in all rooms* and 10 percent discount in recreation services**
Stay for 5 consecutive nights and get FREE** room* on the 6th day
Apply and Register our Tsunami Membro!
Promo Dates: Feb 5-27, 2001 A Senior Citizen and Student discount does not apply. *Standard, Deluxe, Suite Kids 5 years and below are Rooms. free*** **Jetski, Speed boat, Standard Room: Php 5,500 Parasailing, Kayaking, Scuba Deluxe Room: Php 8,500 Diving. Suite Room: Php 10,500 ***Food is not included *Suite Rooms only Promo Period: March 1-15, Php 10,500 2011 *Other Promos and Discounts Stay between August 1 to does not apply Sept 1, 2011 **Food, Spa, Recreation is not included. To join you have register and fill up Customer Profile for the membership card worth P3,000.00 only good for the date that you register until 2 years and with annual fee of P800.
10% off for one night stay only (check in time 2:00pmcheck out time 12:00noon). For minimum of two nights stay, get 15% discount on the first night with free Filipino breakfast and get 20% discount on the succeeding nights with free breakfast.
29
Market Demand: Projected Sales 14,500000
Revenue: Food Sales
397,600 16,402,400
Computation: Cheapest Food 55.22 x 20 customers 55.22 x 30 days 55.33 x 12 months Expensive Food 2,278.11 x 20 customers 2,278.11 x 30 days 2,278.11 x 12 months Beverage Sales
648,000 13,852,000 Cheapest Beverage 90 x 20 customers 90 x 30 days 90 x 12 months Expensive Beverage 1,923.89 x 20 customers 1,923.89 x 30 days 1,923.89 x 12 months
Projected Market Demand is at total of 40 customers in a day where 20 customers is buying expensive items and the other 20 is buying the cheapest food items.
Market Demand: Cost of Sale 30
1) Cost of Sales
Food Sales:
Food Cost:
Beverage Sales:
288,000 144,000
=2
8,640,000 4,320,000
=2
4 1.5
= 2.67
648,000 324,000
=2
7,056,000 3,528,000
=2
2) Advertising Expense: 1,500 x 12
= 18,000
Market Cost of Sale is where the summation of revenue in a year prior to Food, Beverage and Advertising.
31
CHAPTER 4 TECHNICAL STUDY
This chapter presents the prices, brands and quality of the equipment that we are going to use. It also presents the uses and for which department the equipment will be used.
Table 23 Machinery and Equipment - Cost
Kitchen Area: Equipments
Brand J.A Henkel
Price Php130.00
Quantity
Cutting Board
Laurel Woods
Php175.00
20
Can Opener
HIC
Php380.00
10
Pots & Pans
HIC
Php260.00
10
Baking Trays
Php65.00
20
Colander
Emeriltray (6pcs.) HIC
Php110.00
20
Frying Pan
HIC
Php45.00
15
Wire Whisks
All Clad
Php370.00
10
Egg Beater
All Clad
Php1,500.00
10
Spatulas
All Clad
Php110.00
20
Vegetable Peeler Rolling Pin
All Clad
Php330.00
10
All Clad
Php500.00
10
Corkscrew
All Clad
Php600.00
10
Tongs
All Clad
Php230.00
10
Ladles
All Clad
Php160.00
10
Knives
30
Capacity
As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged 32
Spoodles
All Clad
Php210.00
10
Skimmers
All Clad
Php190.00
10
Glasses
Anhson
Php180.00
200
Lenox
Php250.00
200
J.A Henkel
Php45.00
200
J.A Henkel
Php45.00
200
As Long as not Damaged
J.A Henkel
Php160.00
200
Food Trays
Rikon
Php67.00
50
Cheese Graters
Rikon
Php200.00
40
Scales
Rikon
Php260.00
30
Ice Cream Scoops Measuring Spoons Pepper Mills
Rikon
Php104.00
30
Rikon
Php775.00
30
Rikon
Php280.00
20
Pizza Peels
Rikon
Php300.00
20
Roast Pan
Rikon
Php390.00
20
Stock Pots
Rikon
Php380.00
20
Fry Baskets
Rikon
Php230.00
20
Oven Stainless Fry Pot Bread Slicer
LG Standard
Php7,500.00 Php1,250.00
10 20
La Germania
Php4, 600
10
Kershaw Kershaw Kershaw
Php900.00 Php700.00 Php4,500
10 10 20
As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged 8-10hrs a day As Long as not Damaged As Long as not Damaged 8-10hrs a day 8-10hrs a day As Long as not Damaged
Dining Plates Spoons (dining spoon, soup spoon, teaspoon) Forks (dining fork, serving fork) Knives
Heat Lamp Bulb Warmers Dough Kneader
As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged
33
Vegetable Cutter Potato Peeler
Kershaw
Php3,000
20
As Long as not Damaged As Long as not Damaged As Long as not Damaged 24hrs a day As Long as not Damaged As Long as not Damaged As Long as not Damaged 8-10hrs a day 8-10hrs a day As Long as not Damaged As Long as not Damaged As Long as not Damaged 24hrs a day
Kershaw
Php2,600
20
Meat Grinder
Kershaw
Php6,000
8
Oil Extractor Sandwich Maker Deep Fryer
Kershaw Standard
Php5,700 Php4,450.00
3 6
Hanabishi
Php6,350.00
10
Bread Maker
Standard
Php6,400.00
10
Toaster Electric Kettle Warming Tray
LG LG Broil King
Php4,750.00 Php1,650.00 Php1,500.00
10 30 5
Buffet & Table Top Service Buffet- Server Warming Trays Solid-door Freezer Deli-pizza Preparation Table Walk-in refrigerator
Cucina Pro
Php820.00
15
Cucina Pro
Php530.00
10
Wolf
90,000
8
Wolf
70,000
10
As Long as not Damaged
Wolf
Php90,000
10
24hrs a day
Brand
Price Php70.00
Quantity
Restaurant: Equipments
Water Goblets
Calphalon
200
Capacity
As long as not 34
broken As Long as not Damaged As Long as not Damaged
Rock Glass
Calphalon
Php90.00
25
Wine Glass (white & red wine) Highball Glass
Calphalon
Php120.00
200
Lenox
Php90.00
200
Cups and Saucer Stainless Tables Bar Sinks
Calphalon
Php40.00
150
Blanco
Php380.00
20
Blanco
Php2,545.00
20
Wall Shelves
Blanco
Php7,000.00
20
Bar Service Racks Hand Soap Dispenser Hand Towel Dispenser Cup Dispenser
Blanco
Php15,000.00
20
B. Hacker
Php3,000.00
10
B. Hacker
Php2,900.00
10
Blanco
Php180.00
10
Insulated Dispenser Wine Bucket
Blanco
Php500.00
10
Blanco
Php150.00
10
Utility Tong
Blanco
Php50.00
150
Ice Chest Ice Cady Ice Machine Dish Machine Espresso Machine Blender Soft drink Dispenser
Blanco Blanco LG LG Saeco
Php4,500.00 Php1,950.00 Php30,000.00 Php25,000.00 Php130,000.00
100 100 3 5 3
As Long as not Damaged As Long as not Damaged As Long as not Damaged As long as not damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged 8-10hrs a day 8-10hrs a day 8-10hrs a day 8-10hrs a day 8-10hrs a day
5 5
8-10hrs a day 24hrs a day
Back Bar Cooler and Glass Froster Glass Door Refrigerator
Standard LG
Php4,000.00 Php40,000.00
Saeco
Php9,499.00
3
24hrs a day
Saeco
Php98,000.00
5
24hrs a day 35
Salad Bar Direct Draw Beer Refrigerator POS Machine
Saeco Blanco
Php68,000.00 Php28,999.5
2 5
24hrs a day 24hrs a day
LG
Php40,000.00
10
8-10hrs a day
36
Table 24 Machinery and Equipment - Uses
Physical Appearance
Uses
Location/Department
Labor Required
To cut raw or cook foods
Kitchen
Culinary
Use as container for raw or cooked food and be cut
Kitchen
Culinary
Used to open canned goods/materials
Kitchen
Used to cook different kinds of foods
Kitchen
Culinary
Bakery
Pastry Chef
Used to mould the food such as cakes and muffins
Culinary
37
Used as a strainer to separate liquid from the food.
Kitchen
Culinary
Kitchen Used to fry foods
Culinary
Used to beat eggs
Kitchen
Culinary
Used as a wiper
Bakery
Pastry Chef
Used to peel vegetables
Kitchen
Culinary
Used as a strainer to separate liquid from the food.
Kitchen
Culinary
Kitchen Used to fry foods
Culinary
Used to beat eggs
Kitchen
Culinary
Used as a wiper
Bakery
Pastry Chef
Used to peel vegetables
Kitchen
Culinary
Used to flatten the dough
Baker
Pastry Chef
38
Used to stir and serve soups
Kitchen
Used to get food
Kitchen
Culinary
Used to flip cook food
Kitchen
Culinary
Used as a tool to stir hot foods
Kitchen
Culinary
Used as a measuring tool for small ingredients
Kitchen
Culinary
Culinary
Used to stir and serve soups
Kitchen
Used to get food
Kitchen
Culinary
Used to flip cook food
Kitchen
Culinary
Used as a tool to stir hot foods
Kitchen
Culinary
Used as a measuring tool for small ingredients
Kitchen
Culinary
Act as a strainer
Kitchen
Culinary
Culinary
39
Just like the spatula but this one can stand from intense heat
Kitchen
Culinary
Used for drinking water
Kitchen
Culinary
Used to serve food
Kitchen
Culinary
Used by individual to serve food by piercing it
Kitchen Culinary
Just like the spatula but this one can stand from intense heat
Kitchen
Culinary
Used for drinking water
Kitchen
Culinary
Used to serve food
Kitchen
Culinary
Used by individual to serve food by piercing it
Kitchen
Used by individual to serve food by scoping it
Kitchen
Culinary
Culinary
40
Used to grate cheese
Kitchen
Culinary
Used to scoop Ice Cream
Kitchen
Culinary
To measure liquids
Kitchen
Culinary
Used as the platform while delivering food
Kitchen
Culinary
Used as a holder for Roasted food
Kitchen
Culinary
Used to grate cheese
Kitchen
Culinary
Used to scoop Ice Cream
Kitchen
Culinary
To measure liquids
Kitchen
Culinary
Used as the platform while delivering food
Kitchen
Culinary
Used as a holder for Roasted food
Kitchen
Culinary
Used to add taste/flavoring
Kitchen
Culinary
41
Used to keep the knives safe and clean
Kitchen
Culinary
Kitchen
Culinary
Used to re-heat a sliced bread
Pastry
Pastry Chef
Used to mix the dough, sugar, baking soda, etc
Pastry
Pastry Chef
Used to measure a little amount of substance such as baking powder
Used to keep the knives safe and clean
Kitchen
Culinary
Kitchen
Culinary
Used to re-heat a sliced bread
Pastry
Pastry Chef
Used to mix the dough, sugar, baking soda, etc
Pastry
Pastry Chef
For deep-frying foods such as Chicken Wings
Kitchen
Used to measure a little amount of substance such as baking powder
Culinary
42
Used to chill and store food
Kitchen
Used to make Sandwiches
Pastry
Use to cook foods
Kitchen
Culinary
Pastry Chef
Culinary
Used generally for coffee
Restaurant
Food and Beverage
Used to chill and store food
Kitchen
Used to make Sandwiches
Pastry
Use to cook foods
Kitchen
Culinary
Pastry Chef
Culinary
Used generally for coffee
Restaurant
Used as a picker to pierce and grab the food
Kitchen
Food and Beverage
Culinary
43
Table 25 Furniture and Fixtures – Cost
Equipment
Brand
Cost
Quantity
Bed (Queen)
Dewfoam
Php 5,500
12
As long as not damaged
Bed (Standard)
Dewfoam
Php 4,800
30
Bedside Table
Modequiro
Php 4,200
50
Home Furniture Home Furniture
Php 2,300 Php 3,118
50 56
As long as not damaged As long as not damaged 8 hours As long as not damaged
Lamp Shade Mirror
Capacity
Table 25 Furniture and Fixtures – Cost
Equipment
Brand
Cost
Quantity
Bed (Queen)
Dewfoam
Php 5,500
12
As long as not damaged
Bed (Standard)
Dewfoam
Php 4,800
30
Bedside Table
Modequiro
Php 4,200
50
Lamp Shade Mirror
Home Furniture Home Furniture
Php 2,300 Php 3,118
50 56
Curtain Rod
Home Furniture
Php 230
150
Garbage Bin
Home Furniture
Php 2,350
20
Couch
Home Furniture
Php 9,840
56
Shower Faucet
American Standard American Standard American Standard American Standard Umbrella Place
Php 6,623
70
Php 10,343
60
Php 9,874
70
Php 5,934
100
Php 3,500
30
As long as not damaged As long as not damaged 8 hours As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged
Toilet Bowl Sink Faucet Umbrella Tents
Columbia
Chair Beach
Columbia
Php 2,700
40
Chairs
Modequiro
Php 2,250
70
Sofas
Modequiro
20
Php 28,000
10
Capacity
As long as not 44
Bath tub
Php 17,350
6
Wardrobe
American Standard Modequiro
Php 8,340
50
Safety Vault
Sentry
Php 18,300
60
Chandelier Home Furniture Php 9,340 Carpet (meters) Home Furniture Php 23,500
30 80
Dining Table Set Vases
Home Furniture Php 16,000
10
Home Furniture Php 1,200
50
Statue
Home Furniture Php 2,320
30
Curtains
Home Furniture Php 2,640
100
damaged As long as not damaged As long as not damaged As long as not damaged 10 hours As long as not damaged As long as not damaged As long as not damaged As long as not damaged Every month
45
Table 26 Furniture and Fixtures - Uses Physical Appearance
Uses
Location/Department
Labor Required
Use to rest near the beach or under the sun
Recreation
Maintenance
Resting or Seating
Guest Rooms and Lobby
Public Area
Reading, Writing, put something else
Room
Housekeeping
Clothing Storage
Room
Housekeeping
For Curtains
Room Housekeeping
46
Wash hands and other hygienic purposes
Rooms, Recreation, Spa, Restaurants, Comfort Rooms
Housekeeping and Maintenance
Human waste/ feces
Rooms, Recreation, Spa, Restaurants, Comfort Rooms
Housekeeping and Maintenance
Bathing
Rooms
Shade
Recreation and Events
Recreation
Shade
Recreation and Events
Recreation
Housekeeping
Wash hands and other hygienic purposes
Rooms, Recreation, Spa, Restaurants, Comfort Rooms
Housekeeping and Maintenance
Human waste/ feces
Rooms, Recreation, Spa, Restaurants, Comfort Rooms
Housekeeping and Maintenance
Bathing
Rooms
Shade
Recreation and Events
Recreation
Shade
Recreation and Events
Recreation
Housekeeping
47
Make-up, sitting, relaxing
Rooms
Rooms, Recreation, A place where proper eating is Restaurants, Comfort Rooms done
Housekeeping
Housekeeping and Maintenance
Housekeeping Use for decoration and elegance
Rooms, Recreation, Spa, Restaurants, Comfort Rooms
Use for decoration and elegance
Rooms, Recreation, Spa, Restaurants, Comfort Rooms
Housekeeping
Make-up, sitting, relaxing
Rooms
Rooms, Recreation, A place where proper eating is Restaurants, Comfort Rooms done
Housekeeping
Housekeeping and Maintenance
Housekeeping Use for decoration and elegance
Rooms, Recreation, Spa, Restaurants, Comfort Rooms
Use for decoration and elegance
Rooms, Recreation, Spa, Restaurants, Comfort Rooms
Housekeeping
Use for decoration and protection from sunlight
Rooms
Housekeeping
48
Illustration 2 Sales Function Flow Procedure
The Guest will be fetched from airport and transported to the resort. A bellboy, who will carry the guest’s luggage, shall escort the guest to the Front Desk.
The Guest will check-in and will be
Illustration 2 Sales Function Flow Procedure
The Guest will be fetched from airport and transported to the resort. A bellboy, who will carry the guest’s luggage, shall escort the guest to the Front Desk.
The Guest will check-in and will be escorted to the room by the Bellboy.
The guest shall experience the resort’s various product and services.
On the day of departure, the guest will need to check-out. Guest should return room key and settle any unpaid service, Illustration if any. Guest shall be transported to the airport or mall depending on their preference or destination. Illustration 3 49
Waste Disposal
Trash Bins inside
Trash Bins Outside Office Layout
50
Illustration 4 Utilities
Energy
Power Circuit
Electrical Lines and Cables
Power Generator
Power Transformer 51
Water
Garden Hose
Faucet
Water Pump Water Tanks
Table 27 52
List of Suppliers Supplier’s Name
Tiancheng (T&C) Industrial Manufacture Co., Ltd Shanghai Shenbao Mattress Factory Good Living Industry Co. Ltd Hangzhou Ousha Import & Export Co., Ltd. Top Beauty International Ltd. Noisesessionstudio: Contemporary Furnishings and Modern Interiors Ramaplus Furniture Collections Anji Tianhao Steel And Plastic Products Co., Ltd Samar Furnitures Jaycorp Home Furnishings Inc. AmberTech Computer Solutions Gami-Tech Trading Ace Hardware Dewfoam Collection Citi Hardware
Address
Shunde St. Foshan City, Guangdong, China No.66,Lane 2268,Baojia Rd,Jiading District, Shanghai, China 2ND FLOOR OF DONGBU FAMILY SANGGA, 150 DONGBU-DONG, South Korea DANGSHAN TOWAN ,XIAOSHAN CITY, Hangzhou, Zhejiang, China Rm 402,No.2,Building 65,Fan Cun, Hong Kong Pardo, Cebu City, Philippines 651 Rizal Blvd. Brgy. Labas, Sta. Rosa Rizal, Laguna, Philippines Anji Tianzi Lake Morden Industrial Park ,Zhejiang Pro.,China Real, Borongan, Eastern Samar No. 1, Jalan Wawasan 12, Sri Gading Industrial Area, Batu Pahat, Malaysia 3530 Mag. Villamor St. Bacoor, Sta. Mesa Manila, Philippines 7/ F City and Land Mega Plaza ADB Ave., cor., Garnet Road, Ortigas Center, Pasig City, Philippines U/GF SM City Cebu North Reclamation Area, Cebu City, Philippines A.S. Fortuna Street, Banilad Cebu City, J. Rizal cor Paknaan Sts., Tabok Mandaue City
53
Cost Associated in the Operation
1.) Utilities: Electricity Aircon 8 hours a day x 30 days x no. of units Refrigerator 8 hours a day x 30 days x no. of units Freezer 8 hours a day x 30 days x no. of units Computation:
Php 4,000/month 60 no. of units X 12 months 2,880,000
X
X
4,000/month 5 no. of units 12 months 240,000 4,000/month 5 no. of units 12 months 240,000
Other Electricity Cost for other Gadgets. X
Total Utilities of Electricity
4,000/month 12 months 1,350,000
Php
4,710,000
54
2.) Utilities: Water Formula: Restaurant: 20 customers x no. of days x 12 months Hotel: 14,000/month x 12 months Computation: Php 14,000 / month X 20 / 12 months 830,000 Php 14,000 / month X 10 / 12 months 830,000 Total Utilities:
Php 1,660,000
3.) Communication Expense Formula: Wifi + Landline x no. of units + 12 months managers load and allowances load Php 500/month. Computation: Wifi 1000/month 12/months X 70 no. of landline units 70,000 Managers Allowances 500/month 12 /months 10 no. of people 60,000 Other Communication Expense 71,667/month 12/month 860,000 Total Communication Expense:
Php
990,000
55
4.) Repairs and Maintenance Formula: Aircon 450 x no. of units x4 qts Refrigerator and Other Machinery P500/month Computation: Aircon 450 x 60 no, of units x 4 qts = 108,000 Refrigerator and other machinery P500 + 12 months = 81,000 Total Repairs and Maintenance
Php 189,000
5.) Depreciation Expense Formula: Total Furniture and Fixtures = 1,137,411 8-12 years life Total Machinery and Equipment = 3,623,286 8-12 years life
56
CHAPTER 5 ORGANIZATIONAL AND SOCIO-ECONOMIC ANALYSIS
MISSION
“To provide full customer’s satisfaction during their stay and give them the excellent quality service. Our mission is to exceed the expectation of our guests, to build good relationship with our customers, associates and in the community. We aim to provide outstanding resort vacation experiences with the highest client satisfaction in the industry.”
VISION
“Tsunami Beach Resort is dedicated to provide accommodations that fit every lifestyle and interest. We work hard to be the pioneer and most radical resort Management Company in Lapu-lapu City.” “Be successful in the beach resort industry.” “To be an AAA resort and be known in the future.” “To be an excellent Beach Resort and a good name to be known to the guests.”
“Our Company envisions a clear and wonderful service, not only in the hotel but also in the community throughout the island of Mactan.” 57
“To be the leading Beach Resort in this Industry. We will be known for our competent customer service oriented and the environment aware staff. We commit to become an employer of choice in the industry.”
58
COMPANY RULES and REGULATIONS
Customers:
1. Customer must present a valid Identification Card such as passport or government ID upon checking in. 2. Customers must pay an initial payment during check-in. 3. Customers are not allowed to enter the rooms that are only for authorized personnel. 4. Visitors must wear complimentary I.D given by the resort during the tour in the premises of the beach resort. 5. Visiting hours for non-customers is until 9:00pm (for security purposes). 6. Pets are not allowed on the beach or in the swimming pool. 7. Wear proper swimwear in the pool. 8. Do not swim beyond 10ft. on the beach. 9. No swimming on the beach from 10pm-6am. 10.No stepping on the grass. 11.Do not bring food and drinks inside the premises. 12.Do not throw garbage in the beach and in the pool. 13.Deadly weapons like firearms are not allowed. 14.Do not leave your personal things unattended. 15.No smoking in public areas. Employees:
1. Employees must wear proper uniform with I.D or nameplate. 2. Employees are not allowed to have body piercing. 3. Always wear your smile especially in interacting with guests. 4. Be punctual. 5. Proper haircut for males. 6. Make-up for girls should look natural. 7. No smoking inside the premises while on duty. 8. No eating inside the premises. 9. No non-business relationship with other employee. 10.Do not sleep during work hours. 11.Do not give your contact numbers to the customers. 12.No chatting, calling and texting during working hours. 13.Fighting with other co-workers will have sanctions.
OFFICERS AND KEY PERSONNELS 59
President: Vice President:
Licardo, Mark Jhones Navarro, Shella Marie Ponce, Gladys Maureen
Secretary: Treasurer:
Martirez, Michael Kenneth
Director:
Visaya, James Kenneth Aguilar, Christian Pierre Manubag, Jecelyn Mae Alcasid, Meryll Roxanne Cañada, Vincent Jr.
General Manager:
Requilme, Daphne
Table 28 Total Number of Employees 60
No. of Employees
5
Position
Qualifications
Room Attendant
5
Front Desk Officers
3
Cashier
1
General Manager
1
Secretary
7
Chef
-graduate in Hotel and
Restaurant Management -knows basic housekeeping skills -1 year work experience -with pleasing personality -good communication skills -graduate in Hotel and Restaurant Management -with pleasing personality -male in 5’7 and female is 5‘5 height -computer literate -good in mathematical skills -graduate in college or vocational course -computer literate -30 to 35 years of age -proficient in oral and written communication -computer literate -has work experience -college graduate(related in business) -good management skills -computer literate -proficient in oral and written communication -at least 2 years working experience -20 to 30 years of age -Has Diploma in Culinary Arts -Expertise in Asian and Western Cuisine -2 years work experience
61
1
Accountant
5
Janitor
3
Dishwasher
10
Security Guards
5
Life Guards
4
Maintenance
2
Nurses
1
Doctor
13
Waiters
-CPA -at least 2 years working experience -computer literate -high school/college/vocational level -good in communication skills -20 to 35 years of age -high school/college level -hardworking -20 to 35 years of age -height at least 5’6 and above -2 years working experience -good communication skill -20 to 35 years of age -good swimming abilities -good communication skills -20 to 35 years of age -preferred recreational sea activities -knows the basic first aid -college graduate -2 years work experience in plumbing, electrical, lights and water -good communication skills -20 to 35 years of age -Nurse Degree holder -Licensed/ registered Nurse -21 to 45 years of age -5’6” for male and 5’4” for female -Doctor Degree Holder -Licensed/ Registered Nurse -No experience needed -21 to 45 years of age -5’6” for male and 5’4” for female -graduate in Hotel and Restaurant Management -good communication skills -Good customer server -Bachelor’s Degree/Associate
62
Illustration 5 Organizational Chart
PRESIDENT
Licardo, Mark Jhones
VICE-PRESIDENT
TREASURER
SECRETARY
Navarro, Shella Marie
Ponce, Gladys Maureen
Martirez, Michael Kenneth
DIRECTORS
Aguilar, Christian Pierre Visaya, James Kenneth Alcasid, Meryll Roxanne G. Manubag, Jecelyn Mae Cañada, Vincent Jr.
GENERAL MANAGER
Requilme, Daphne
63
Illustration 6 Office Lay-out
Illustration 6 Office Lay-out
First Floor
64
Illustration 7 Office Uniforms
Front Office
Front Desk
Chefs
65
Waiter Aloh a Waiter
Engineer Spa
Therapist
66
Room Attendant
Security Guard
Life Guard
Maintenance
Illustration 8 Office Logo
67
Explanation of Logo •
•
•
•
Our company’s name TSUNAMI is a Japanese word that means “The Giant Tidal Waves”. The Circling Blue Bars symbolize our infinite hospitality towards the guests and visitors through our services and numerous forms of recreation anywhere in the resort. The Coconut Trees symbolize the backbone of the resort which is the people behind its operations. By focusing the connection between the Superior Staff and subordinates give fruitful relationship allow them to share different ideas, improve working ability and the like. The Waves and the Surfers symbolize the fun and excitement.
Excellent customer service, recreational facilities and systems are our company’s edge that will give guests a total real deal. This is where friendship, relaxation, exploration, fun, whatever you call it can only be experience anytime, any season of the year!
Socio-Economic Analysis
68
The Tsunami Beach Resort practices the Corporate Social Responsibility which is to plant mangroves so that many more fishes and sea creatures can hatch their eggs and survive despite of global sea pollution nowadays. We also do cleaning, maintaining and protecting the seashore all around Mactan Island and under the sea because of rampant trashes around us that also kill the fishes, sea turtles and other marine life. Corporate citizenship and social responsibility are values firmly held in Tsunami Beach Resort. This is highlighted in the company’s corporate mission: caring for the community and the environment. In pursuit of this mandate, the resort also implements programs to secure the future of the local neighborhood through corporate social responsibility endeavors in the areas of education, environment, health & human services and advocacy.
Illustration 9
69
Cleaning Seashore
Planting Mangroves
Educating Locals
70
Cost Associated in Organizational and Management Study
1.) Salaries and Wages Formula: 280/day x no. of employees x 30 days x 12 months Computation: 280/day 38 no. of employees 30 days 12 months 4,032,000 2.) Business Permit Formula: Uniform Business Permit Php 35,000 Computation: Php 35,000 9 315,000
71
CHAPTER 6 FINANCIAL STUDY
This Chapter presents the projected balance sheet, projected income statement and financial analysis. Tsunami Beach Resort Projected Statement Income For the Year Ended December 31, 2011 Revenue Net Sales: Food Sales Beverage Sales Other Revenues: Room Service Revenue Pool and Recreation Telephone Total Revenue Cost of Sales Beverage Food
Php 16,800,000 14,500,000 39,600,000 4,300,000 780,000
5,720,000 8,600,000
Gross Profit
Php
31,300,000
Php
44,680,000 75,980,000
14,320,000 61,660,000
Operating Expense Less: Salary and Wages Advertising Utilities Communication Expense Gasoline Tank – Transportation LPG Tank – Kitchen Office Supplies Office Upkeep Representation and Entertainment Repairs and Maintenance Taxes and Licenses SSS, Phil Health, Pagibig Depreciation
4,336,800 18,000 6,370,000 990,000 120,000 48,000 36,000 24,000 50,000 189,000 35,000 1,205,444 2,632,066
Total Expense Net Income
(16,137,310) 45,522,690
Tsunami Beach Resort Balance Sheet 72
For the Year Ended December 31, 2011
Asset Cash Inventories Total Current Asset
Php
Land Php Machinery and Equipment Less: Accumulated Depreciation 3,623,826
57,400,640 21,701,313 79,101,953
5,000,000 4,141,515 (517,689)
Furniture and Fixtures Less: Accumulated Depreciation 1,137,411
1,263,790 (126,370)
Building Less: Accumulated Depreciation 8,270,000
9,070,000 (800,000)
TOTAL ASSET 102,633,190
Liabilities Salaries Payable Accounts Payable Notes Payable Withholding Tax Payable TOTAL LIABILITIES
Ph p
10,500,000 3,610,500 9,700,000 1,300,000 22,110,500
Stockholders’ Equity Common stock, Php 50 par value, 500,000 shares Authorized, 100,000 shares issued and outstanding Retained earnings, December 31, 2011 25,000,000 45,522,690
55,522,690
Total Liabilities and Stockholders’ Equity 102,633,190
FINANCIAL ANALYSIS
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Return On Investment
Profitability Ratios Return of Sales = Net Income Net Sales
= 45,522,690 31,300,000
= 145.44%
Liquidity Ratio Current Ratio = Current Assets Current Liabilities
= 79,101,953 22,110,500
= 3.58%
Stability Ratio Debt De bt/Eq /Equi uity ty Ra Rati tio o = To Tota tall Liab Liabil ilit itie ies s Owners’ Equity
=
22,1 22,110 10,5 ,500 00 80,522,690
= 27.4 27.46% 6%
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CHAPTER 7 SUMMARY OF FINDINGS ON PRESENTATION OF DATA
Findings To develop and improve an establishment, we need to know the needs and wants of our current or prospective customer/guest. Knowing the customer/guest wants and needs will let them feel that they are treated very special. Through this, they will be more convinced to stay in our Resort whenever they want to relax and seek leisure or enjoyment. Being part of the hospitality industry, the following should be considered to satisfy guests beyond their expectation: Preferred room type and facilities, complimentary items, preferred breakfast, freebies on the fourth time visit, time for candle light dinner, preferred drinks, number of discount percentage they would like to have, preferences to avail on the month of December, preferred extra amenities, preferred mode of payment, preferred season of staying in the Resort Resort,, preferr preferred ed process process of reserva reservatio tion, n, prefer preferred red transp transport ortati ation, on, and prefer preferred red service service during special events (wedding, birthdays, debut). Accordi According ng to the tabulat tabulated ed respons responses es of differ different ent respon respondent dents, s, most respond respondent entss wanted to stay in a suite room. Sixty-two percent of them accounted the suite room as the most preferred type. This is an indication that people wanted to experience the most luxurious room available even without knowing the cost/price. Most Most of the guests guests responde respondents nts primar primarily ily prefer prefer to look into into recreat recreation ional al facili facilitie ties. s. Although they preferred the most luxurious room type, the rooms itself only come second on the list of preferred facilities. It was surprising that the supposed main attraction, which is the Tsunami Pool, chosen as the least preferred. A number of people in a population wanted wanted to receive Filipino Filipino Delicacy during their stay as a complimentary add-on. With 18 participants opting to be given the delicacy, it 75
ranked first among the other items. Typical love for local food was manifested. In addition, respondents were inclined to take the opportunity of experiencing something unordinary such as sauna. Many of the respondents’ preferred to have Filipino food for breakfast instead of the American and the Continental breakfast. Forty-two percent of the respondents of the respondents chose Filipino breakfast, thirty-eight percent preferred American breakfasts and the remaining twenty percent wanted Continental breakfast. It was evident that because respondents are Filipinos, Filipino breakfast made it as the top on the list. A time for candle light dinner is best offered to newly wedded couples or to couples celebrating their anniversaries and to those who are in a relationship. According to the tabulated responses, a number of people in a population preferred to have their candle light dinner at 7pm in the evening with the frequency of 25 and 50% votes that rank number. It means that people like to have their candle light to be more romantic and expressive to their loved ones when the sunset in. A lot of the guests are more preferred to receive a complementary Fruit Juice rather than any drinks to have, with a vote from 26 people and 52% in total votes that rank number 1. At the time guest will arrive, a complementary Fruit Juice will be offered so that guest will be relaxed and at ease. This means that people chose to be healthier rather than choosing to have an alcoholic content kind of beverage. As to what the tabulated responses shows in the number of discount percentage, a respondent would like to have discounts of 5% for only 2 days with 36 votes from the respondents and gaining 72% total and ranking number 1. This means that they like to get discounts in a certain number of time. 76
During the month of December a lot of people are looking forward to an establishment where they can feel more satisfied celebrating the essence of Christmas. A number of people preferred to get a free lunch coupon that rank number 1 and have 27 votes from the respondents and 54% in total. This means that people really like to spend their holiday with free foods and drinks. Regarding to extra amenities, a number of people preferred to have a personal computer inside their room and gaining 37 votes and 74% in total that rank number 1. This means that people nowadays are into computer for extra luxury and this will be an advantage than to any other Resorts. For the Mode of Payment, more people are preferred to pay through Cash that rank number 1 and gaining 27 votes from the respondents and 54% in total. This means that Cash is still convenient and easy to use as a Mode of Payment. When seasons come, a lot of people from different country came here in Philippines for them to celebrate. According to the tabulated responses of respondents, people preferred to stay in our Resort at Summer Season with 41 casted votes and 82% in total. This means that people really want to spend their vacation stay during summer. For Processing Reservation, people preferred to process their reservation through Online with 32 casted votes and gaining number 1 rank with 64% in total. It means that people want to book online for it is convenient, hassle-free and fast, and they will be ensured to have a room the time they will arrive in the Resort. When the time guests will arrive it is very important that they will feel already comforted going to the establishment. According to the tabulated responses, people preferred to have private car transportation from/to Airport to/from our Resort with 33 votes and 66% in total
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that ranks number 1. This means that people want to be escorted by a private car because it has privacy, more convenient, and much safer. During special events, people preferred to have their special occasion in an A la Carte food setting with 52% total and 26 votes gaining a number 1 rank. This means that A la Carte is very attractive to the guest because it is convenient and hassle-free.
Conclusions: We conclude that the answer based on the 50 respondents varies on their preferences, wants, needs and demands. We conclude that these respondents were aware on their answers, able to answer it according to the questions and these answers will satisfy them. Hence, each respondent have their own preference and with that, they based their answers to what they prefer.
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Recommendations To add special services to guests who are currently staying in will be offered membership cards so that guests will have bonuses and discounts to avail from the resort and the hotel. With these, guests would want to stay longer and would be more satisfied. We recommend that guests will have a number of services to choose from. We recommend that the management will have incentives for employees when quota are reached and shall receive additional 2% of their salary. We recommend that employees will have salary appraisal based on performance evaluation. We recommend that guests, especially foreign guests who always avail of our recreational activities will have discounts. We recommend that Tsunami Beach Resort’s restaurant will not only serve Filipino cuisine. There should be a wide variety of meals that includes cuisine international. Not only foreign guest will enjoy but also local guest. We recommend that guest who receives free one night stay will have special services so that their stay will be more enjoyable. Promo packages should be available. For instances, couples celebrating their anniversaries will have photographers to take pictures. We recommend free recreational outings for couples who always stay in the hotel. We recommend that guests can choose any complimentary drink they want. We recommend that special guests can have discount cards so that they may know their privileges. We recommend that in the month of December guests can join the raffle draw so that they can win gift packs. During celebration months, like December, employees will wear costumes so the guests enjoy more of their stay. On peak seasons, we recommend that they should follow a certain theme according to special occasions. We recommend that pool concierge will pamper and surprise guests throughout the day with skewers of fresh 79
fruit, a misting of cool, eucalyptus-infused water and ice-cold face towels. Concierge must greet guests, swim to your pool float and offer you the same refreshing service. We recommend that the personal computers that the guests can use in their suites will be the newest models so that they will attain the most luxurious stay in the hotel. We recommend that there should be credit card swipe reader so that guest will have the convenience of paying using their credit card. We recommend that during summer, use of all the facilities, amenities etc. will be discounted. We recommend that guests who reserves online will be given free coupons and free merchandise and souvenirs. We recommend that the private cars that the resort will use are limousines so that the guests will feel the luxury the hotel can offer. We recommend guests who have special occasions to celebrate can choose any mode of services that they want. They can also have discounts if they are special guests. We recommend that the establishment will not change their image to the public. Tsunami beach resort must stay the same.
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