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value chain
1. Value Value Proposition and Marketing Marketing Mix Mix Analysis
1.1 Value Value Proposition Proposition of Nintendo Nintendo Product
Benefits
Customer
#"erience
Wants
+eatures
Value Proposition Canvas
Nintendo’s Product Unique motion controlled games Track body movement Intuitive console Budget-friendly games
Customer Wants Wants Interactive and fun asy to use! sim"le and quick Ine#"ensive device $ll age and gender
Nintendo "rovide t%e interactive e#"erience t%roug% t%eir unique motion controlled games! track body movement to satisfy t%eir customer& Nintendo believed t%at "eo"le 'anted to %ave fun and rela# in an intuitive and ine#"ensive 'ay& T%us! Nintendo s"ends more in games c%aracters creation skills rat%er t%an on "ure tec%nological "erformance& Wit% t%is vision! Nintendo %as been trying to "osition its console as a com"aratively ine#"ensive device! easy to use and aimed at t%e '%ole family& It %as been increasingly creating games 'it%out regard to age! gender or gaming e#"erience! and it also %as greatly e#"anded t%e (e#ergaming) e#"erience! '%ic% is t%e combination of on-screen "laying 'it% "%ysical activities& *o! Nintendo’s value "ro"ositions are (1) unique gaming experience (!) inno"ati"e inexpensi"e and intuiti"e console #ard$are and soft$are (%) family and community
fun and en&oyment (') get fit $#ile #a"ing fun () family "alues () extensi"e customer *ase&
